Property Developers
You spent RM 100,000 on Facebook ads last month.
Got 2,000 leads.
1,800 were tire kickers who couldn't get a loan.
Cost per qualified lead: RM 50,000
Sound familiar?
There's a better way.
Here's the problem with Facebook ads for property.
❌ You're interrupting people.
They're scrolling to see baby photos and food pics. Your ad pops up. They click out of curiosity. Not intent.
❌ Leads are unqualified.
"Oh nice house! How much?" No savings. Bad credit. Just dreaming. Your sales team wastes hours calling people who can't buy.
❌ The moment ads stop, leads stop.
You're renting attention. Turn off the ad spend, phone goes silent. No lasting value built.
❌ Everyone's doing the same thing.
Same targeting. Same carousel ads. Same "Book a viewing" CTA. You're competing in a red ocean.
Meanwhile, every day, people Google this:
- "condo for sale Mont Kiara"
- "new launch property Setia Alam"
- "affordable house below 500k Selangor"
- "rumah teres baru Shah Alam"
- "freehold property Penang"
These are people actively looking to buy.
Facebook leads: "Nice house, how much?"
Google leads: "I have RM 50K ready, what's available?"
Which lead do you want your sales team calling?
Let's compare the channels.
| Facebook Ads | Google SEO | |
|---|---|---|
| Monthly spend | RM 50-100K | RM 5-15K |
| Lead intent | Low (curiosity) | High (actively searching) |
| Lead quality | Many unqualified | Pre-qualified by intent |
| When you stop paying | Leads stop immediately | Traffic continues |
| Sales team time | Wasted on tire kickers | Focused on buyers |
| Long-term value | None (renting) | Compounds (owning) |
What we do for property developers.
Project-Specific SEO
Each project gets its own optimized content.
- • "[Project Name] price"
- • "[Project Name] review"
- • "new launch [area] 2024"
- • "[property type] for sale [area]"
Trilingual Content
Reach ALL buyers in Malaysia.
- • English content
- • Malay content ("rumah teres baru")
- • Chinese content (huge buyer segment)
Location Domination
Own the searches in your project areas.
- • "property Setia Alam"
- • "condo Mont Kiara"
- • "house for sale [suburb]"
Track Real Results
See exactly where your buyers come from.
- • Search rankings
- • Website traffic by project
- • Lead source tracking
- • Conversion rates
This is for you if...
✅ Good fit:
- • You're tired of burning money on Facebook
- • Your sales team complains about lead quality
- • You want buyers, not dreamers
- • You're launching multiple projects
- • You think long-term (SEO takes 3-6 months)
❌ Not for you if:
- • You need leads next week
- • You only have one project left to sell
- • You can't invest RM 5K+/month
- • You want "guaranteed" results (no one can)
- • You're not willing to create quality content
Questions you probably have.
Should we stop Facebook ads completely?
No. Run both. Facebook for awareness and volume, SEO for quality. Over time, as SEO picks up, you can reduce Facebook spend while maintaining lead flow.
How long until we see results?
Property SEO takes 4-8 months to show meaningful results. It's slower than ads but the leads are better and the traffic compounds over time.
We have multiple projects. How does that work?
Each project gets its own content strategy. More projects = more search opportunities. We build a content ecosystem that supports your entire portfolio.
What about PropertyGuru and iProperty?
Portal listings are table stakes. SEO is about YOUR website ranking - when buyers search, they find YOU, not a portal where competitors are listed next to you.
Stop paying RM 50K per qualified lead.
There are buyers actively searching for properties like yours.
Let them find you instead of your competitors.
Investment (varies by portfolio)
RM 5,000+/month
Let's discuss your specific needs