Steel & Metal Supplier Marketing
Every month, thousands of fabricators need steel.
A fabricator. Steel beam order cancelled last minute. Construction site halted.
Googling "steel beam supplier near me urgent" because cranes are waiting.
Every month, hundreds are asking AI:
A structural engineer. High-rise project specs due tomorrow.
Mild steel or high-tensile? Client wants the safest option.
Opens ChatGPT: "Mild steel vs high tensile steel — which for high-rise buildings?"
Do you want to be the one they find?
Two types of customers. Both are ready to pay.
🔥 DESPERATE MODE
"I need steel TODAY"
Supplier cancelled. Construction halted.
Crane rental burning RM 5,000/day waiting.
"steel supplier urgent delivery"
"H-beam stock available now"
They call the first 3 results.
Every day of delay costs tens of thousands.
🧠 LEARNING MODE
"I need to decide"
Major project specs. Millions in steel orders.
Asking AI which steel grade is best.
"Mild steel vs high tensile for high-rise"
"Best steel grade for bridge construction"
They trust whoever gives the best answer.
AI recommends. They sign million-ringgit contracts.
Desperate mode = SEO (Google search)
Learning mode = AIEO (AI questions)
You need to show up for BOTH.
We make sure you show up for both.
SEO for the desperate. AIEO for the learners.
SEO = When they Google "steel supplier near me" → You appear
AIEO = When they ask AI "which steel grade for high-rise" → AI recommends you
Desperate fabricators call you.
Engineers trust your expertise.
You win both.
"But what about social media marketing?"
Ah yes. Let's talk about that.
The Social Media Way™
Facebook. LinkedIn. TikTok. Instagram.
You hire someone to make factory tour videos. Steel cutting. Welding sparks. 🔥
The algorithm shows it to people in construction.
Some platforms even know you're a fabricator from your LinkedIn profile. (They're profiling everything. 👀)
So the content is somewhat targeted. Industry people see industry content.
But here's the problem...
ZERO INTENTION.
Social Media User
Scrolling after work. Sees your steel factory video between a news article and a meme.
"Cool factory. Anyway... next post."
❌ Not ordering steel today. Just scrolling.
Google/AI Searcher
Types "steel beam supplier Klang urgent" at 8am because cranes are waiting on site.
"I need 20 tons delivered TODAY. Who has stock?"
✅ ACTIVELY ordering. Will pay premium for speed.
Intention is everything.
Social media: You interrupt people who might need steel someday.
SEO + AIEO: You appear when fabricators are actively searching to order.
Which one gets you the RM 500,000 urgent order? 🤔
| Social Media | SEO + AIEO | |
|---|---|---|
| Targeting | Good ✓ | Good ✓ |
| User Intention | None ✗ | HIGH ✓✓✓ |
| Content Lifespan | 24-48 hours | Forever |
| You Stop Paying | Traffic stops | Content stays ranked |
| Conversion Rate | 1-2% | 10-15% |
Most business owners don't hire SEO.
Why?
Because traditional SEO agencies are...
SLOW.
Really slow.
REALLY. REALLY. SLOW.
4-8 blog posts per month.
RM 5,000/month.
"Results in 6-12 months."
Steel suppliers can't wait that long. Projects need steel NOW.
But here's what they don't understand:
Google doesn't want old content.
Google wants USEFUL content.
The more useful content you have, the more Google trusts you.
The more Google trusts you, the higher you rank.
That's why we built something different.
💉 MONTH 1: THE STEROID
200
blog posts
Flood Google with content. Make Google notice you FAST.
🔄 EVERY MONTH: MAINTENANCE + OPTIMIZE
60
new posts
Keep growing. Keep ranking. Never stop.
Traditional agencies: 8 posts/month × 12 months = 96 posts in a year
Us: 200 posts month 1 + (60 × 11) = 860 posts in a year
That's not competition. That's domination.
Compare this to other agencies.
| What You Get | Other Agencies | Result Marketing |
|---|---|---|
| Month 1 Content | 4-8 posts | 200 posts/lang |
| Monthly Content | 4-8 posts | 60 posts/lang |
| Languages | 1 only | Up to 3 |
| AIEO (AI Optimization) | ❌ No | ✅ Yes |
| Price | RM 5,000+ | From RM 1,500 |
Example: What 200 posts looks like
- ✓ Steel Supplier Shah Alam
- ✓ H-Beam Stock Klang
- ✓ Metal Supplier Johor Bahru
- ✓ Stainless Steel Plate Malaysia
- ✓ Urgent Steel Beam Delivery
- ✓ Rebar Supplier Penang
- + 50 more locations & products...
- ✓ Mild Steel vs High Tensile for High-Rise
- ✓ Best Steel Grade for Bridge Construction
- ✓ Hot Rolled vs Cold Rolled Steel Difference
- ✓ What Steel for Earthquake-Resistant Buildings
- ✓ Galvanized vs Stainless Steel for Coastal
- ✓ Steel Weight Calculator Per Meter
- + 80 more decision questions...
When engineers search OR ask AI, you show up everywhere.
The CRO System™
Create → Results → Optimize (repeat forever)
CREATE
Month 1: 200 posts per language. Flood Google and AI with your content.
RESULTS
Track rankings, traffic, leads. See what's working, what's not.
OPTIMIZE
Improve winners, fix losers. 60 new posts/month. Never stop growing.
Less competitive market: Results in 1 month
Competitive market: Results in 3 months
Simple pricing. Insane value.
1 Language
RM 1,500
/month
- ✅ 200 posts month 1
- ✅ 60 posts/month after
- ✅ SEO + AIEO strategy
- ✅ English OR Malay OR Chinese
3 Languages
RM 3,000
/month
- ✅ 600 posts month 1 (200 x 3)
- ✅ 180 posts/month after (60 x 3)
- ✅ SEO + AIEO strategy
- ✅ English + Malay + Chinese
Best for Malaysian market
Others charge RM 5,000+ for 8 posts, no AIEO.
We give you 200-600 posts + AIEO for less.
Questions.
What is AIEO?
AI Engine Optimization. When engineers ask ChatGPT or Google AI questions like "mild steel vs high tensile for buildings", our content helps AI recommend YOUR business. It's the future of marketing.
How can you create 200 posts in one month?
We have a 24/7 content creation system. While you sleep, content is being created. That's our edge - volume AND quality at scale.
How long until I see results?
Less competitive markets: 1 month. Competitive markets: 3 months. With 200+ posts covering every keyword, you'll rank faster than competitors with 8 posts.
Do you work with my competitors?
One steel/metal supplier per area. Your market is protected.
TL;DR - If you're a steel/metal supplier still deciding...
📌 BOTTOM LINE
Social media marketing targets people who might need steel someday.
SEO + AIEO targets fabricators who are actively searching to order RIGHT NOW.
We give you 200 blog posts in month 1, covering every keyword and AI question. Other agencies give you 8 posts for double the price.
💥 IMPACT
If you do nothing:
- • Competitors take your customers
- • Stock sits in warehouse, capital tied up
- • You stay invisible on Google & AI
- • Another year waiting for word-of-mouth
If you start now:
- • 200 pages ranking for your business
- • Show up when fabricators need urgent supply
- • AI recommends your brand to engineers
- • Results in 1-3 months
👉 NEXT STEP
Send us a WhatsApp. Tell us about your steel/metal supply business. We'll show you exactly which keywords you're missing and how 200 posts will change that.
No hard sell. No obligation. Just a conversation about whether this is right for you.