PPC vs SEO
SEO vs Facebook Ads: Which Works for Equipment Rental?
People searching "forklift rental near me" already want to buy. Facebook users are just scrolling.
Quick Answer
SEO wins for equipment rental. Here's why:
- ✓ Intent: Searchers need equipment NOW. Facebook scrollers may never need it.
- ✓ Cost: SEO leads cost RM 5-50. Facebook leads cost RM 15-100.
- ✓ Long-term: SEO rankings compound. Facebook ads disappear when you stop paying.
The Problem with Facebook Ads for Equipment Rental
You're paying for impressions, not intent
Facebook shows your ads to people based on demographics and interests. But most people seeing your forklift rental ad:
- • Don't own a construction business
- • Don't need equipment rental right now
- • Will never become customers
Real costs from our clients
Cost per Lead
RM 50-100
Monthly Ad Spend
RM 3,000-8,000
What happens when you stop paying?
Everything disappears. Your leads drop to zero. No residual value. You're renting attention, not building an asset.
Why SEO Works for Equipment Rental
You capture problem-aware buyers
When someone searches "forklift rental near klang", they:
- • Have an immediate need
- • Are ready to rent
- • Just need to find YOU
Cost comparison
| Channel | Cost per Lead | Lead Quality |
|---|---|---|
| SEO | RM 5-50 | High |
| Facebook Ads | RM 15-100 | Low |
SEO builds an asset
When you stop paying for SEO, your rankings stay. The content you created keeps bringing leads for months or years. You own the traffic.
When to Use Each Channel
Use SEO When:
- • You want long-term results
- • You have 1-2 months to ramp up
- • You want lower cost per lead
- • You're targeting problem-aware buyers
Use Facebook Ads When:
- • You need leads TODAY
- • You have budget to burn
- • You're targeting brand awareness
- • You accept high costs
Stop Paying for Scrollers
Start capturing people who are already searching for your equipment.
We only work with 3 clients per industry to maintain quality.