How One Blog Post Can Bring Customers for Years
Facebook ads disappear the moment you stop paying. A good blog post? It keeps working while you sleep.
The Numbers Don't Lie
One of our clients wrote a blog post in January 2023 about "How to Choose the Right Accounting Software for Malaysian SMEs."
- ✓ 2023: Generated 47 qualified leads
- ✓ 2024: Generated 68 qualified leads
- ✓ 2025: Still bringing in 5-8 leads per month
- ✓ Total cost: Written once, paid once. Zero recurring fees.
Meanwhile, their competitor spent RM 8,000/month on Facebook ads that stopped working the day they paused the campaign.
Hunters vs Farmers: Two Ways to Get Customers
🏹 The Hunter (Facebook Ads)
Hunters wake up, grab their spear, and go hunting. They eat what they catch today.
- • Every day, you hunt (run ads)
- • No hunting = no food (no ads = no leads)
- • You pay for every meal
- • Miss a day? You starve
🌾 The Farmer (Blog Content)
Farmers plant once, harvest for years. They build systems that produce food while they sleep.
- • Plant once (write content)
- • Harvest for years (leads keep coming)
- • You pay once
- • Even on vacation? Still producing
Smart businesses do both. Hunt while you plant. But you can't farm if you never plant.
The Math That Changes Everything
Scenario: You Need 50 Leads Per Month
Facebook Ads Approach
SEO + Content Approach
Savings over 3 years: RM 156,000
And your content keeps working in Year 4, 5, 6...
What Makes a Blog Post Work for Years?
Example: Evergreen Content That Lasts
Bad title (dies quickly): "2025 Facebook Ad Trends You Need to Know"
This post is dead by 2026. It's date-stamped and trends change.
Good title (works forever): "How to Calculate ROI on Your Marketing Budget"
This question is relevant in 2025, 2027, and 2030. The fundamentals don't change.
The 4 Ingredients of Evergreen Content
Targets a Timeless Problem
"How to reduce staff turnover" beats "2025 HR software comparison"
Answers Questions People Actually Search
Use Google Search Console data. What are people typing right now?
Provides Real Value, Not Fluff
Actionable tips beat vague advice. Show, don't tell.
Gets Found by AI (AIEO)
ChatGPT handles 500+ million questions weekly. Will it recommend YOUR content?
The Compound Effect: Why Content Gets Better Over Time
Facebook ads decay. You pay RM 100 per lead today. Next month? Competition increases, CPM goes up. Now it's RM 120 per lead. You're paying more for the same result.
Content compounds. Your first blog post brings 10 visitors/month. Your second brings another 15. Your fifth post? It links back to post #1, sending it more traffic. Google sees your site as authoritative. Post #1 now gets 30 visitors/month. You didn't touch it.
Real Client Example: 60 Leads in First Month
A construction equipment rental company came to us spending RM 8,000/month on Facebook ads. Getting 80 leads, but only 10% converted. Cost per customer: RM 1,000.
We created 8 blog posts targeting pain point keywords:
- • "Why is my excavator rental so expensive?"
- • "How to choose forklift size for warehouse"
- • "Boom lift vs scissor lift for construction"
Month 1 after launch: 60 organic leads. 35% conversion rate. Cost per customer: RM 57.
Content written in 2024 will still bring them customers in 2027.
If Content Is So Good, Why Don't More Businesses Do It?
Reason #1: Patience
Facebook ads give you leads TODAY. Content takes 1-2 months to ramp up. Most businesses want instant gratification.
Reason #2: Wrong Topics
They write about what THEY want to say, not what customers are searching for. No search volume = no traffic.
Reason #3: Poor Quality
Thin, generic content doesn't rank. AI-generated fluff without real value gets ignored by Google and ChatGPT.
This is actually good news. Your competitors are impatient and lazy. The opportunity is wide open.
How to Start Building Your Content Asset
Find What People Are Searching
Use Google Search Console, keyword tools, or just ask ChatGPT: "What questions do customers ask about [your industry]?"
Write Content That Actually Helps
Not salesy. Not corporate speak. Real answers to real problems. Like you're explaining to a friend.
Optimize for SEO AND AIEO
Google rankings matter. But so does getting recommended by ChatGPT, Claude, and Gemini. Structure content clearly, cite sources, be quotable.
Publish Consistently
One amazing post beats ten mediocre ones. But ten amazing posts beat one. Start with 1-2 per month. Build from there.
Track, Iterate, Improve
Check Google Search Console weekly. What's ranking? What's not? Double down on what works. Update and improve older posts.
Ready to Stop Renting and Start Owning?
We'll analyze your market, find the keywords your competitors are missing, and show you exactly how content can bring you customers for years.
Get your Free Opportunity Report. No fluff, just data.